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Zaha
Hadid, two times winner of the Stirling Prize, celebrates the
launch of
her
third
London project, the
Roca London Gallery |
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The design
proposal from the Zaha Hadid Architects’ studio successfully transforms
what was once an ordinary space to an exciting new dimension in
interiors. |
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Zaha Hadid’s
inspiration was elemental water in all its forms and the result is a
spectacular and influential space in the heart of London’s Chelsea
Harbour. |
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London, 13 October 2011: Zaha Hadid Architects and Roca are delighted to
announce the opening of a brand new flagship space, the Roca London Gallery,
at Imperial Wharf close to Chelsea Harbour. Zaha Hadid Architects were
commissioned to create this unique concept which takes its inspiration from
the power of water as a transforming element and which will bring the Roca
London Gallery to life. |
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Zaha Hadid and her team have created a design that is not just purely
visual, it also uses the art of precision and control to help the visitor
understand the relationship between the architecture of the space and the
design of Roca bathroom products. |
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Miguel Angel Munar, Senior Managing Director, Roca Bathroom Products
Division commented: |
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“For Roca it is essential to have a presence in a city like London which is
a benchmark for design and innovation on a global level. London is also of
strategic importance to our future business development since it allows us
to be close to our top international distributors and clients. At the Roca
London Gallery, Zaha Hadid has perfectly interpreted all our brand values as
well as our company philosophy in a singularly exciting and tangible way.” |
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Zaha Hadid elaborates: |
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“Our work imbues architecture with the intricacy and beauty
of natural forms. Using a formal language derived from the movement of
water, the Roca London Gallery has been
eroded and polished by fluidity; generating a sequence of dynamic spaces
carved from this fascinating
interplay between architecture and nature.”
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The Roca London Gallery consists of a single floor measuring 1,100m2,
where, as the Zaha Hadid studio intended, it appears that water has
sculptured and defined each and every detail of the space.
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Roca’s commitment to design and innovation is clearly visible in the
exterior of the building with its distinctive and unique façade which gives
the Roca London Gallery its identity. Three almost organic portals which
appear to have been shaped by water erosion open up this space to the city. |
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The movement of water is the overriding theme in the Roca London Gallery –
flowing and merging exterior and interior spaces. The interior is
sculptured white concrete and its state of the art lighting connects each of
the different areas whilst serving as a central axis around which the Roca
London Gallery revolves. |
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The interior is fabulous, functional and flexible, featuring cutting-edge,
modern, audiovisual, sound and lighting equipment. This technology provides
interaction with the brand and the opportunity to discover the company’s
history, its landmark achievements and the values on which all of Roca’s
work is based: the commitment to sustainability and particularly to
innovation, design, wellness and saving water. |
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The Roca London Gallery is intended to be much more than just a display
space. Available to an extensive audience that will include everyone from
design-savvy architects to design-hungry students, it will become a London
hub hosting a wide range of activities such as exhibitions produced in-house
or externally, meetings, presentations, seminars and debates, the criteria
being a celebration of design in keeping with the Roca brand and company
values. |
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About the Roca Galleries |
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The Roca Galleries represent an investment in the brand on a global scale,
with the aim of creating unique spaces facilitating social and cultural
encounters in the cities that play host to them. The Roca London Gallery
joins the elite Roca Barcelona, Madrid and Lisbon Galleries. |
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For a multinational company of Roca’s stature, the creation and inauguration
of these spectacular venues is a source of great pride. At the same time it
allows the brand to convey its significance and values to a wider society,
as well as providing the opportunity to communicate and highlight its
ever-growing list of industrial and cultural achievements. |
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About Roca |
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Roca is dedicated to the design, production, sales and marketing of bathroom
products as well as ceramic wall and floor tiles for the architecture,
building and interior design sectors. The company employs over 20,200
people, has 72 production plants and is active in more than 135 countries
spread across 5 continents. |
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As world leader in the definition of the bathroom space, Roca works closely
with prestigious designers, architects and interior designers such as Moneo,
Chipperfield, Herzog & de Meuron, Benedito, Giugiaro and Schmidt & Lackner,
to name just a few. Through constant research and development, Roca promotes
initiatives which help protect the environment. This commitment is
reflected in the continuous development of new products designed to reduce
water consumption. |
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About Zaha Hadid Architects |
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Zaha Hadid was awarded the Pritzker Architecture Prize in 2004 and is
internationally known for both her theoretical and academic work. Each of
her dynamic and innovative projects builds on over thirty years of
revolutionary experimentation and research in the inter-related fields of
urbanism, architecture and design. Her work transforms our vision of the
future with new spatial concepts and bold, visionary forms.
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Zaha Hadid Architects (ZHA) is a global leader in pioneering research and
design investigation. Collaborations with corporations that lead their
industries have increased the practice’s diversity and knowledge, while the
implementation of advanced design and manufacturing technologies have aided
the realization of Hadid’s innovative architectural concepts. Working at all
scales and in all sectors, ZHA creates transformative spaces in
synchronicity with their surroundings. |
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Hadid’s outstanding contribution to the architectural profession continues
to be acknowledged by the world’s most respected institutions. In 2009, she
received the ‘Praemium Imperiale’ from the Japan Art Association, and in
2010 Time magazine included Hadid in their list of the ‘100 Most Influential
People in the World’. For the past two years, the RIBA have awarded Hadid
their highest accolade, the Stirling Prize. |
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www.roca.com |
www.rocalondongallery.com |
www.zaha-hadid.com |
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Le architetture di Zaha
Hadid |
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